Can we work with the consumers on the bread market?

The bread market is very interesting, but there is a lack information about it. In conditions of limited data, we tried to get a maximum of knowledge about the peculiarities of consumer behavior in this market and to understand if it is possible to work with it using marketing tools. The presentation was prepared for the conference B & B Bakery and Business: “Ukrainian bakery: from eclectic to modern”, organized by the company “Lesaffre Ukraine”. You can download the presentation by clicking the link at the top of this page (presentation in Russian).

The level of happiness of Ukrainians and its drivers

What determines the level of happiness of people from different countries, and what can make them happier? We tried to answer these questions in our brief study. We have analyzed the correlation between the level of happiness in the majority of European countries, in Russia and Turkey, and a number of objective (income, health, the level of corruption) and subjective factors (satisfaction with personal life, economic expectations, etc.). Based on our analysis, these factors determine more than 90% of the difference in the level of happiness across the countries. Please see the presentation for more information. The link to download […]

Consumer durables: trends and expectations

Consumer electronics and home appliances markets were actively developing in the past but have been passing hard times since 2014. Compared to 2009 crisis, which negatively affected the markets as well, currently, in our opinion, there is greater degree of uncertainty about the future and any information might be useful in understanding peculiarities of the markets. Our brief overview is devoted to analyzing changes in the markets, as well as key (broad) factors affecting demand. We also provide our outlook of how the markets will develop in the nearest future and which factors can drive them up. The link to […]

Market modelling: How this can help you to develop strategically and understand your consumers

What we think about market intelligence: 1. A lot of information is already available allowing for deep insights, no need to pay more for data 2. Majority of market processes has its causes and logic. The logic can be described and quantified. Outcomes – measured with tangible indicators (sales, profit, ROI, etc.) 3. Advanced analytical approaches are needed to put the information together and translated into clear, understandable, and actionable outputs for you Please, see the presentation to learn more. The link to download the presentation can be found at the top of this page.

Ukraine: What can we learn from consumer confidence?

From Consumer Confidence to Consumer Behavior Consumer Confidence Index (CCI) is one of the leading indicators reflecting how people feel themselves in a particular period of time. In short, it is an aggregated index of how people evaluate their current personal wellbeing, their expectations regarding future wellbeing, as well as their short-term and long-term expectations about developments of the national economy. The index is measured based on consumer surveys regularly conducted by GfK Ukraine. The CCI clearly translates into general attitudes and behavior of people towards societal processes and consumer behavior in majority of markets. In general, the higher the […]