About us and what we doOur visionKey factsManagement
F(PA) – Foresight and Predictive Analytics specializes in market intelligence, analytics and forecasting. Our aim is not to conduct “market research” but to help you in making the most accurate and well-grounded decision while taking into account all available information. You are likely to be interested in cooperation with us if you would like to:
- get a complex picture of your market or brand;
- understand the logic of consumer behavior in addition to knowing simple facts about your consumer or client;
- receive actionable recommendations in marketing for your business supported with facts and figures, combination of logic, art and science instead of unconfirmed statements and conclusions;
- get both – (1) a standardized solution which can be applied to different brands and your business areas, and (2) flexible approach to solving your specific objective in your market;
- understand that the cooperation between you and analytics or researchers can be different: we are not interested in making a project for you, we would like to help you to see more and solve your objective!
We will help you to See – Understand – Decide – Evaluate future outcome
To see an opportunity or problem at an early stage
The one who will be the first to discovers an opportunity or a problem can definitely win. The key is to correctly understand where the opportunity or the problem lies. Constantly monitoring markets and consumer behavior trends, we will do our best to give you an early warning or will help you to deeply understand and investigate the opportunities or problems discovered by you.
If needed, we will develop research/investigation tools for you, advise you on how to investigate and solve your issue optimally, conduct the analysis and recommend you on further possible steps.
Understand the roots and drivers
Everything has its roots. Proper understanding of causes is the first step towards developing an optimal solution/decision. We will help you to see what drives the consumer and the market, what the real drivers and causes of the opportunities or problems are.
In order to get a comprehensive picture, we normally use and deeply analyze available information from different sources (e.g., consumer surveys, secondary information, etc.).
We have an extensive set of analytical tools and approaches. All of them are scientifically grounded, validated and yet flexible to meet your specific needs. While being standardized, our approaches provide for necessary flexibility to accommodate peculiarities of your specific market or brand.
Decide what the optimal action plan is
Understanding the roots helps in developing an optimal solution. We will help you to evaluate the set of possible options and their likely outcomes. We will not just tell you a story but will do our best to measure these in terms of tangible indicators (sales, profits, ROI, etc.).
We will give you our advice on what to do in order to reach your target (the best possible outcome), and on how to allocate your marketing efforts optimally. We will explain why we recommend this and show you necessary figures and calculations.
With the help of many of our tools, you will be also able to perform simulations by yourselves analyzing different market scenarios and choosing the best solution from your point of view.
Evaluate future outcomes already today
It is possible to evaluate future outcomes of your present decisions already today. Understanding the market and consumer behavior logic, having the necessary tools at hand, it is possible to describe future outcomes both qualitatively and in figures.
We will help you to foresee how markets will evolve in the future, how the consumer will change, and what you will get under different strategies for your business.
We understand that no one can foresee everything perfectly. That is why we will keep an eye on the situation development and quickly let you know if something unforeseen happens.