What is it about?
Approach helping to develoip the optimal assortment strategy, deeply investigate consumer preferences regarding different product / service features, understand how consumer preferences have evolved and will evolve in the future (particularly important for the markets with rapidly developing product features and technologies), evaluate the most promising directions for new product development, as well as consumer reaction to introduction of new offers and/or modification of existing products / services.
Possible levels of analyses: brand, SKU
What do you get?
Launch Potential
- What share of preferences will a new product get?
- What is the optimal mix of product / service features?
- What should be the optimal price for the new product?
- How will the new products influence sales of the existing ones? Which brands will become a source of business for the new product?
Product features
- How important are different product features for the consumer? How do they influence sales?
- How will the consumer choice change if product features are modified?
- How have the consumer preferences changed and how will they evolve in the future (importance of different product or service features)?
Assortment Optimization
- How to optimize the product portfolio (e.g., modify features of existing and new products) in order to increase sales?
- What are the most promising directions for new product development? In which of the directions should the investment be channeled first?
How this might look
