What is it about?

Approach helping to develop effective tactics for using point-of-sale tools to promote sales and optimize shelf layout and merchandising.

Possible levels of analyses: category, brand, SKU

What do you get?

POS tools

• Which POS tools are the most effective in promoting a brand?
• What is the impact of different POS tools? How the impact differs depending on the type of store?

Shelf layout and merchandising

• What type of shelf layout and merchandising is the most effective (e.g., main shelf vs. supplementary trade equipment, shelf layout)?

Trade Optimization

• What is the optimal level of investment in supporting the brand in POS? What is the optimal range of POS support (determining the saturation points)?
• How to allocate the POS support budget among my brands?
• How to optimize the budget allocation among different POS tools?
• When and how often should the POS promotion be conducted?
• How to maximize ROI in POS tools?

How this might look