The bread market is very interesting, but there is a lack information about it. In conditions of limited data, we tried to get a maximum of knowledge about the peculiarities of consumer behavior in this market and to understand if it is possible to work with it using marketing tools.
The presentation was prepared for the conference B & B Bakery and Business: “Ukrainian bakery: from eclectic to modern”, organized by the company “Lesaffre Ukraine”.
You can download the presentation by clicking the link at the top of this page (presentation in Russian).