What is it about?

Strategic analysis helping to understand the logic of markets and consumer behavior, evaluate interrelations and strength of impact of different factors (macroeconomic, marketing-mix, consumer values, etc.) on sales. The approach allows to forecast sales volume and value for the future under different market scenarios.

Possible levels of analyses: total market, market segment, brand

What do you get?

Driver Analysis

• What are the drivers of market / segment / brand? What are the peculiarities of consumer behavior?
• What is the strength of factor impacts? How importance of different factors changes over time?
• Which factors explain market growth or decline in different periods of time? What is the contribution of those factors?

Forecast

• What will be the sales volume and value for the market / segment / brand in the future under different market scenarios?
• How will factors affecting the market / segment / brand develop in the future?

Simulation tool

• Simulation tool allowing you to estimate different market scenarios (e.g., how sales will evolve under different pricing scenarios)

How this might look